Build your Product career with
Executive Program in
Data-Driven Product Management
Career Potential
The Most In-Demand Role in Tech Right Now
Every tech company needs a PM. The demand is outpacing talent, salaries are rising, and the skill gap is wide open
170M+
New tech & product roles globally by 2030
₹8–48 LPA
Salary Range by Experience
42%
PM hiring growth in India year-on-year
Industries with demand in this field
Organisations hiring in this field
career roadmap
One career, 3 progressive tiers.
From foundations to specialization, an IIT-certified roadmap built for real-world careers.
Foundation
Build product thinking, data analysis, and SQL skills using real-world tools. Learn to use AI to accelerate PM workflows, from metrics to prototyping.
Module wise curriculum
module 1
Product Thinking & Metrics
Understand how products create value and interpret performance using core analytics.
module 2
Spreadsheets for PMs
Use Excel and Sheets for product data cleaning, summarizing, and KPI tracking.
module 3
SQL for Product Questions
Query and join data to answer real product questions about drop-offs and retention.
module 4
Dashboards & Insight Communication
Build simple dashboards and convert analysis into clear stakeholder recommendations.
module 5
Product Discovery & Framing
Frame user problems, map hypotheses, and identify friction points before recommending changes.
module 6
AI for PM Workflows
Use GenAI for research, prototyping, metric interpretation, and insight writing responsibly.
tools acquired
hear from industry experts
Arun Nandewal
Senior Product Manager
"This foundation builds exactly what early PMs need product thinking, data fluency, and AI-assisted workflows. It's practical, tool-first, and designed to get learners job-ready from day one."
Roles unlocked
Core Expertise
Develop foundational proficiency in the product management discipline — from understanding the role and responsibilities of a PM, through conducting rigorous user research and problem discovery, to formulating product strategy and communicating roadmap decisions. Participants build core competence in stakeholder collaboration, customer empathy, structured problem framing, and the application of prioritisation frameworks to make sound decisions under real-world constraints.
Module wise curriculum
module 1
Becoming a Product Manager
Understand what PMs do, how they work with teams, and core PM vocabulary.
module 2
Product Discovery & Research
Conduct user interviews, synthesize insights, and frame clear problem definitions.
module 3
Product Strategy & Roadmaps
Build product strategy, apply prioritization frameworks, and communicate roadmap decisions.
tools acquired
hear from industry experts
Arun Nandewal
Senior Product Manager
"From understanding users to building roadmaps, this curriculum covers the decisions PMs make every week. The problem-framing and prioritization modules alone are worth the entire program."
Roles unlocked
Industry Specialization
Build the applied capabilities required to operate effectively as a product manager in a modern technology organisation. Participants learn to leverage GenAI tools to accelerate PM workflows such as PRDs and user stories, define north-star metrics and KPI frameworks to measure product performance, and demonstrate end-to-end ownership through a capstone project spanning discovery, roadmap, and measurement planning.
Module wise curriculum
module 1
Build & Ship with GenAI
Write PRDs, user stories, and use GenAI to accelerate PM execution workflows.
module 2
Product Metrics & Measurement
Define north-star metrics, build KPI frameworks, and avoid common measurement pitfalls.
module 3
Capstone Project
Build an end-to-end portfolio project from discovery to roadmap to measurement plan.
tools acquired
hear from industry experts
Arun Nandewal
Senior Product Manager
"GenAI is now part of every PM's toolkit. This specialization bridges the gap between knowing product management and shipping AI-powered products - exactly what the market is hiring for in 2026."
Roles unlocked
Build product thinking, data analysis, and SQL skills using real-world tools. Learn to use AI to accelerate PM workflows, from metrics to prototyping.
Module wise curriculum
module 1
Product Thinking & Metrics
Understand how products create value and interpret performance using core analytics.
module 2
Spreadsheets for PMs
Use Excel and Sheets for product data cleaning, summarizing, and KPI tracking.
module 3
SQL for Product Questions
Query and join data to answer real product questions about drop-offs and retention.
module 4
Dashboards & Insight Communication
Build simple dashboards and convert analysis into clear stakeholder recommendations.
module 5
Product Discovery & Framing
Frame user problems, map hypotheses, and identify friction points before recommending changes.
module 6
AI for PM Workflows
Use GenAI for research, prototyping, metric interpretation, and insight writing responsibly.
tools acquired
hear from industry experts
Arun Nandewal
Senior Product Manager
"This foundation builds exactly what early PMs need product thinking, data fluency, and AI-assisted workflows. It's practical, tool-first, and designed to get learners job-ready from day one."
Roles unlocked
Develop foundational proficiency in the product management discipline — from understanding the role and responsibilities of a PM, through conducting rigorous user research and problem discovery, to formulating product strategy and communicating roadmap decisions. Participants build core competence in stakeholder collaboration, customer empathy, structured problem framing, and the application of prioritisation frameworks to make sound decisions under real-world constraints.
Module wise curriculum
module 1
Becoming a Product Manager
Understand what PMs do, how they work with teams, and core PM vocabulary.
module 2
Product Discovery & Research
Conduct user interviews, synthesize insights, and frame clear problem definitions.
module 3
Product Strategy & Roadmaps
Build product strategy, apply prioritization frameworks, and communicate roadmap decisions.
tools acquired
hear from industry experts
Arun Nandewal
Senior Product Manager
"From understanding users to building roadmaps, this curriculum covers the decisions PMs make every week. The problem-framing and prioritization modules alone are worth the entire program."
Roles unlocked
Build the applied capabilities required to operate effectively as a product manager in a modern technology organisation. Participants learn to leverage GenAI tools to accelerate PM workflows such as PRDs and user stories, define north-star metrics and KPI frameworks to measure product performance, and demonstrate end-to-end ownership through a capstone project spanning discovery, roadmap, and measurement planning.
Module wise curriculum
module 1
Build & Ship with GenAI
Write PRDs, user stories, and use GenAI to accelerate PM execution workflows.
module 2
Product Metrics & Measurement
Define north-star metrics, build KPI frameworks, and avoid common measurement pitfalls.
module 3
Capstone Project
Build an end-to-end portfolio project from discovery to roadmap to measurement plan.
tools acquired
hear from industry experts
Arun Nandewal
Senior Product Manager
"GenAI is now part of every PM's toolkit. This specialization bridges the gap between knowing product management and shipping AI-powered products - exactly what the market is hiring for in 2026."
Roles unlocked
meet your Faculty Coordinator
Built by experts. Taught by practitioners
A handpicked team of engineers, researchers, and industry leaders guiding your AI career.
Dr. Aditya Shankar Mishra
Associate Professor, Marketing
Dr. Aditya Shankar Mishra holds a Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad, and is a B.Sc. (Physics Honours) graduate with an MBA in Marketing
Dr. Subhro Sarka
Assistant Professor, Marketing
Subhro Sarkar is an Assistant Professor of Marketing at the Indian Institute of Management Ranchi and currently serves as the Chairperson of the Digital Communications
Arun Nandewal
Senior Product Manager | Microsoft
Builds AI-powered financial systems at Microsoft, featured at Google I/O and Microsoft Ignite. MBA - IIM Ahmedabad
Dr. Aditya Shankar Mishra
Associate Professor, Marketing
Dr. Aditya Shankar Mishra holds a Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad, and is a B.Sc. (Physics Honours) graduate with an MBA in Marketing
Dr. Subhro Sarka
Assistant Professor, Marketing
Subhro Sarkar is an Assistant Professor of Marketing at the Indian Institute of Management Ranchi and currently serves as the Chairperson of the Digital Communications
Arun Nandewal
Senior Product Manager | Microsoft
Builds AI-powered financial systems at Microsoft, featured at Google I/O and Microsoft Ignite. MBA - IIM Ahmedabad
the differentiator
Industry readiness is built in, not bolted on.
The final tier isn't just coursework — it's a launchpad. Here's what sets this career path apart from every other program.
Project Casestudy
Industry Endorsed Capstone Project
Offline Assessment
2 Days
Campus
Immersion at
IIM, Ranchi
Certification by IIM, Ranchi
Eligibility : 70% attendance (live + recorded) and 40% marks
Placement Opportunity fulfilled by Masai
Eligibility: 75% live attendance & overall 70% marks
Learn from world class faculty
our academic partner
Certified by the best
Our academic partners are deemed the top in the country, and their certificates hold immense value in the industry.
About IIM Ranchi
The Indian Institute of Management Ranchi (IIM Ranchi) is a nationally recognised management school that develops ethically grounded, innovation-minded leaders through a blend of rigorous academics, applied research, and industry partnerships. The institute emphasises experiential learning, multidisciplinary perspectives, and entrepreneurship to prepare graduates for complex, global business challenges.
Why Choose This Program?
Here's what actually gets you hired
We talked to 100+ hiring managers. Not one asked "which certificate do you have?" We built the course to cover what they actually look for.
What this course actually builds
Structured progression from basics to PM career
GenAI tools integrated into PM workflows
Portfolio-ready capstone from real product problems
Real product decisions taught through case-based learning
Interview-ready skills built from day one
What most courses give you
One-size-fits-all, no career progression path
Theory-heavy, no AI tool exposure
Certificate only, no portfolio proof
No deployment experience — you've trained models Concepts explained, never applied to real problems
Placement assistance means a job board link
Admission Process
Get started in a few steps
Wherever you are in your journey, our process helps you take the next step with clarity
Clear Entrance Test
Clear the entrance test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Clear Entrance Test
Clear the entrance test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Eligibility : Must have successfully completed Class 12 (or equivalent) from a recognised board.
Fee structure
Pay your preferred way
Choose the payment option that works for you.
Entry Test Fee
Non-refundable. Includes free mock test.
Upfront Payment
Pay once, save more.
₹4,000 registration + ₹66,000 program fee
EMI via NBFC Partners
Spread the cost over 6 months.
₹4,000 registration + ₹73,920 total program fee · Total: ₹77,920 + GST
All payments are non-refundable All payments are non-refundable
Our NBFC Partners
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